Sub Pop featured prominently in Seattle hotel

Seattle’s Hotel Max now boasts an entire floor of Sub Pop-inspired decoration

Door-sized images from Seattle’s music scene grace the halls of Hotel Seattle Max for a collaboration with local indie label Sub Pop Records.(Photo: Rob Lovitt)

Wishing “welcome” never quite seems to breathe the same level of acceptance as “Come As You Are,” and Hotel Max Seattle appears to understand that.

In collaboration with Sub Pop Records, Hotel Max presently features an entire floor dedicated to the Seattle-based independent record label and the music it has famously liaised to the world, NBC News reports.

The exhibit confined to 19 rooms on the hotel’s fifth floor, the hotel hopes to showcase the city’s musical history, while Sub Pop celebrates its silver jubilee, an event that also means a free concert showcase in Seattle’s Georgetown neighbourhood, featuring live performances from J. Mascis, Mudhoney, Father John Misty, and more.

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“Seattle’s music scene has always been a big part of what people come to the city for,” Hotel Max PR Director Kate Buska told NBC News. “It’s also Sub Pop’s 25th anniversary and we thought it would be great to bring that experience into the hotel.”

Introduced to a “club-like” atmosphere on the fifth floor, NBC says the collaboration involves all 19 rooms equipped with door-sized black-and-white images of Sub Pop signees like Nirvana and Soundgarden taken by 1980s/’90s Seattle grunge scene photographer Charles Peterson.

Beyond each door is a room featuring posters sporting QR-codes linking to Sub Pop’s website, a whole channel dedicated to video play of music from classic and current bands signed to the label, like Dinosaur Jr., Pissed Jeans, and The Shins, who are also accessible in physical format through in-room record players and vinyl sets.

“The awesome thing for travelers is that they can get exposed to some cool music they might never be exposed to otherwise,” Sub Pop Vice President Megan Jasper told the source. “They certainly get a flavor of the city.”

“Who knows, it could be the first record that a younger guest might ever play,” said Buska.

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About Tom Beedham

Tom Beedham is a Canadian writer and photographer whose work focuses on independent culture, experimental art, DIY communities, and their relationship to the mainstream. He has reported on a spectrum of creatives ranging from emerging acts to the definitive voices of cultural movements. He lives in Toronto, Ontario. He has contributed features to Exclaim!, NOW, A.Side (formerly AUX), Chart Attack, and VICE publications Noisey and THUMP, and has appeared as a correspondent on Daily VICE. Tom is also a co-organizer and curator of the inter-arts series Long Winter, for which he has overseen the publication of an online blog and print newspaper-style community publication, and, in collaboration with Lucy Satzewich, implemented harm reduction strategies for safer event spaces. From 2006-2012, he was Editor-in-Chief of Halton, ON -based youth magazine The Undercroft and served as an outreach worker for parent organization Peer Outreach Support Services and Education (POSSE) Project. He was also a DIY concert organizer in his hometown Georgetown, ON in the mid-2000s.

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